How can we best communicate the Climate Crisis?

Find out in this report by Maria Virginia Olano, Communications Director at Climate XChange. 

At first glance, climate change communication is about educating and informing people about this massive issue, in order to mobilize and solve the climate crisis. On a deeper level however, climate change communication is shaped by our different experiences, mental and cultural models, and underlying values and world views. The way we talk about climate change, either as advocates, scientists, or regular citizens, affects the way people understand and think about both the problem and the solutions alike.