How is net zero understood? This report provides recommendations for building a positive public discourse as well as do’s and don’ts when framing net zero.

In this report Climate Outreach presents key findings and recommendations for campaigners looking to take the net zero messages to the masses, harnessing the energy of the school strike and Extinction Rebellion campaigns. The findings are based on a review of the language currently being used in connection with net zero by campaigners, journalists and policy actors, as well as two narrative workshops that Climate Outreach ran with members of the public who hold centre-right political values.